SANDAWES to develop Nordic luxury


15.10.2015 12:00

The pioneering Nordic luxury business and service design agency SANDAWES is pleased to announce its official launch.

SANDAWES starts to develop Nordic luxury for global markets. The most promising areas and sources of Nordic luxury are health technology and tourism, northern nature, clean air and quietness, as well as handcraft and Scandinavian design, which have already been recognized abroad.

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Steering Finnish luxury sector from mediocrity to fame

Customer journey, Luxury, Service design

27.6.2016 12:51

There has been a growing trend in discussing productization of Nordic organic and near food, forest and health tech, as well as nature and pure air for export and tourism. At the same time general opinion states that Finnish companies lack marketing know-how. The statement is unfortunately true. Marketing in Finland is product-oriented and mediocre. Export business requires luxury strategies.

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