Steering Finnish luxury sector from mediocrity to fame

Customer journey, Luxury, Service design

27.6.2016 12:51

There has been a growing trend in discussing productization of Nordic organic and near food, forest and health tech, as well as nature and pure air for export and tourism. At the same time general opinion states that Finnish companies lack marketing know-how. The statement is unfortunately true. Marketing in Finland is product-oriented and mediocre. Export business requires luxury strategies.

Read more
Back to Top